ONE Championship redefines Asian boxing

Chatri Sityodtong

ONE Championship recently announced its partnership with Nakornloung Promotion to co-promote the world title defense of WBC super flyweight champion Srisaket Sor Rungvisai in the main event of ONE: KINGDOM OF HEROES, which is set to take place at the Impact Arena in Bangkok, Thailand on October 6.

“Our work in boxing has always been driven by our passion and love. The best part of it is that we get to give life-turning opportunities to boxers and their families. Each of them has their own stories, but they are all driven by the same dream - to be the world champion,” said Thainchai Pisitwuttinan, the head honcho of Nakornloung Promotion.

“I am glad that our promotion and ONE Championship have coalesced in having a common mission and vision for combat sports athletes around the globe,” he added.

Dipping its toes into boxing is a no-brainer for ONE Championship after it launched the highly-acclaimed ONE Super Series last April, which was created with the purpose of showcasing the purest forms of striking arts such as Muay Thai and kickboxing on the biggest and most prestigious stage of competition.

ONE Championship big boss Sityodtong has proven that he was dead serious in hosting boxing matches in ONE Championship, announcing his partnership with Nakomloung Promotion in staging Rungvisai's homecoming bout in Thailand on October 6. ONE Championship chairman and CEO Sityodtong described the organization's venture into boxing as akin to ONE Championship’s buoyant effort in elevating mixed martial arts in Asia.

“When we started seven years ago, nobody wanted to talk to us. They didn’t even want to work with us. Of course, that changed eventually. We have experienced such exponential growth in all areas. If we could do for it mixed martial arts, we can do it for boxing as well,” Sityodtong stated.

Since its inception in 2011, ONE Championship has taken mixed martial arts in Asia into greater heights, broadcasting to over 1.7-billion potential viewers across 136 countries around the world.

With a highly-active fan base that is engaged in both digital and social media platforms, the biggest local and global brands in the world have been attracted to ONE Championship.

Forming a number of key partnerships, ONE Championship is at pace for a billion dollar valuation and an initial public offering in the next couple of years.

Meanwhile, here is Sityodtong inviting Manny Pacquiao to compete in ONE Championship:

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